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psychology Behavioral Economics

Study of psychological factors in economic decision-making

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Kahneman, Daniel

event 1934 - 2024

Israeli-American psychologist and economist, Nobel laureate in Economics (2002), pioneer in behavioral economics and cognitive biases

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psychology Concepts

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Framing Effect

A cognitive bias in which people's decisions and preferences shift based purely on how logically equivalent information is presented, or 'framed', ...

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