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Study of mental processes

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Kahneman, Daniel

event 1934 - 2024

Israeli-American psychologist and economist, Nobel laureate in Economics (2002), pioneer in behavioral economics and cognitive biases

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Framing Effect

A cognitive bias in which people's decisions and preferences shift based purely on how logically equivalent information is presented, or 'framed', ...

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Halo Effect

A cognitive bias in which the overall impression formed of a person, brand, or product from a single trait, whether positive or negative, spills ov...

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